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JEREMY MINER
Founder of NEPQ
KIM MANLEY
Founder of StratEQ
AUSTYN CRISPELL
Artist
CHARACTER BUILDER
Every client that comes onboard will go through an intensive questionnaire...
In this questionaire, we will figure out all the info we need to create social media guidelines and assign you one of our many Makhai Character Archetypes.
Why do we do this?
Google ran a famous study called the 7-11-4 rule, which states that in order to turn a stranger into a buyer, they would need to consume on average 7 hours of content, through 11 different touchpoints, in 4 separate locations.
If your content doesn't have a unique style, it will blend in with the millions of other pieces of content posted daily, and it will be hard for the 7-11-4 rule to come into place
Additionally, studies show that color increases brand recognition up to 80%, so it is in your best interest to implement reocurring brand colors into the content as well.
We also assign Makhai characters to ensure that all content is on brand with our archetype. If the content isn't on brand with what our character archetype is trying to achieve, we won't post it.
We do not want a short term jump in views to sacrifice the long term power of your brand.
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